Creating Evergreen Videos You Can Use Again and Again

Creating Evergreen Videos You Can Use Again and Again

Check out our SalesMail blog post about how to Evergreen Your Videos: Creating Videos You Can Use Again and Again by clicking here, and below is a quick list of recording tips to make a reusable, generic video feel  like a personal, one-on-one message:

1.  Look straight into camera when recording.

2.  Do not use a script!  You can't look at the camera and make a video feel casual and personal if you are reading from a script or repeating some memorized message.  Think of it more like recording a video voicemail where you are just talking to someone.  It doesn't have to be perfect and small mistakes actually make the video feel more genuine and relatable.  

3.  Pretend like you are talking to one person.  It even helps to imagine a particular person you are talking to while you record!  

4.  Use the word, "you". 
  1.  "It has been so long since I've seen you!"
  2. "I wanted to check in and see how you are doing".
  3. "When I found out we had this special, I thought of you immediately."
3.  Smile and be friendly!  The most engaging and seemingly personal videos (even when they are generic) are when the person recording the video is friendly and energetic.