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“Hi, [First Name] It's [Your Name] here at [Community Name]. Hey, I just wanted to let you know that I so appreciate you and your family taking the time to tour with me last week.
I know everyone is super busy right now, so I really appreciate it and I hope that I was helpful and able to answer all of your questions. I was also gonna let you know that even if you do not choose [Community Name] as the future home for Bob, I just want to be a resource for you. Even if you choose another community in the area, you can always come to me with questions about senior living, and I will always be here for you.
My cellphone number is right below, so I am just a text away and I also was thinking about Bob today. Happy opening day for baseball. I know that we thought it would never get here, but it is, and I know he's super excited to be cheering on his Yankees. So I was gonna let you know I also looked through my closet and I can be a Yankee fan for at least one day out of the year just for Bob. So let him know that and I hope you guys are having a great week and we'll talk to you soon. Bye bye.”
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Share at least one thing that you learned is important to them
→ Ex: “It was so fun learning that Janice was a competitive swimmer and I just know she will love our water aerobics class and time by the pool!”
What to do next (CTA button):
→ Ex: “RSVP for our Happy Hour!” or "Click to hear from our residents!"
Closing:
→ Ex: “Can’t wait to connect again soon!”
Be yourself—friendly, helpful, and upbeat
It’s OK to glance at your notes, but speak from the heart and avoid reading straight from a script.
It’s totally fine to make small mistakes—those little imperfections actually make you sound more real and relatable.
Aim for 60 seconds max