SalesMail for Executive Directors

SalesMail for Executive Directors

Executive Directors can use SalesMail video messaging to improve reduce interview no shows, inform family members, build/support culture, motivate, and celebrate.  

🎥 Top Ways Executive Directors Can Use SalesMail


📣 1. Staff Communication

Send quick updates, recognition, or encouragement to your team—clearer and more personal than a plain email.  Receiving a SalesMail video feels so good and your staff members will love it.


💬 2. Family Outreach

Share updates or reassurances with families, especially after move-in, during transitions, or following major events. 


⚠️ 3. Emergency Outreach

Quickly send a video to families or staff before, during, and after emergencies (e.g., weather events, power outages, or health-related updates). It’s faster than calling everyone and so much more reassuring than a plain text email.


🏡 4. Welcome New Residents

Record a warm welcome video to introduce yourself and make residents and families feel at home from day one.


📈 5. Support Sales & Marketing

Build trust with prospects by introducing yourself via video or following up after a tour—it adds a personal touch that stands out.


🎉 6. Celebrate Milestones

Send short, sincere videos to recognize team wins, staff anniversaries, or resident celebrations.


📅 7. Interview Appointment Reminders

Send a quick video to job candidates before their interview to confirm the time, express enthusiasm, and set expectations.

“Hi! Just a quick note to say I’m looking forward to our chat tomorrow. Here’s what to expect…”

Example video: 
 Executive Director Sending Interview Reminder

 🤖 8. Automated Web Inquiry Response

Use a pre-recorded video to automatically respond to inquiries submitted through your website. A friendly video message from the Executive Director can make a strong first impression and drive engagement.

Example: “Thanks for reaching out to our community!  We work really hard here to make sure our new residents adjust well to their new home and truly feel like it is their new home with friends.  We’d love to tell you about that, but first we want to know about you and what you are looking for.  One of our team members will be in touch with you in the next 24 hours.  You are also welcome to schedule a tour and have a meal with us, by clicking the button below and selecting a time that works best for you!” 



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