Executive Directors can use SalesMail video messaging to improve reduce interview no shows, inform family members, build/support culture, motivate, and celebrate. Here are some example use cases to consider starting today:
Automated response on web inquiries - Does your community have an email auto-response set up for
web inquiries? That is a great way to be one of the first communities to
respond when someone has begun searching for a senior living solution. To
stand out from the competition, that auto-response email should include a
SalesMail video and is your opportunity to share something special and
memorable about your community. It can leave a strong and memorable impression
and put your community at an advantage!
Example: “Thanks for reaching out to our community! We
work really hard here to make sure our new residents adjust well to their new
home and truly feel like it is their new home with friends. We’d love to
tell you about that, but first we want to know about you and what you are
looking for. One of our team members will be in touch with you in the
next 24 hours. You are also welcome to schedule a tour and have a meal
with us, by clicking the button below and selecting a time that works best for
you!”
CTA: Set up your custom Call To Action button to where
they can book a tour (e.g. a Calendly account).
Reach out to your Client Success Specialist if you need assistance with how to set this up.
Emergency/Preparation Communications - In times of emergency such as storms, fire, etc., record a SalesMail video to put the minds of your residents' family members at ease by keeping them informed of any preparations/responses in a warm and comforting way. A video communication in emergency situations is much more comforting than a black and white email.
Post-Tour Follow Up - Send a video after a tour to help your community stay top of mind with that prospect and use it as an opportunity to show that your team listened to their needs. Share something related to what you learned is important to them (e.g. remind them about your excellent exercise program for those who are interested in physical activity or send a virtual tour they can watch over and over again and share with other family members who couldn't be there for a tour).
General Announcements/Policy Updates - Video is a great way to keep family members informed on any general announcements, policy updates, etc.
Event Invitations - Sharing a video about an upcoming event is a great way to increase attendance.
Staff Recognition - Use SalesMail videos to send shout outs to team members, anniversary and birthday greetings, etc. Receiving a SalesMail video feels so good and your staff members will love it.
Team Communications - With team members working different shifts and being spread out throughout the community, sending a video update to the team is a great way to keep everyone in the know and inspired.