Incorporating video messaging into the multifamily resident lifecycle
offers property management teams a way to build a personal and human connection with residents, stand out from the
competition, and drive better results. This article provides many example video types your team can create and use over and over again. Also, be sure to check out our other articles
about using SalesMail for Recruiting/Staffing and
unique ways to use SalesMail for New Construction (including
using SalesMail QR codes).
Resident Lifecycle
Lead Response Intro: While other properties respond to leads with
generic emails or text messages comprised mostly of text, embed a SalesMail video in your
auto-response and drip campaigns to introduce your community and team in a
memorable way that stands out from the
competition. SalesMail videos easily
paste into messages in your CRM or marketing automation tools.
Do your lead response messages look like this (click here)?
Community Tours:
Create engaging video tours that highlight not only individual apartment homes
but also community amenities such as fitness centers, pools, and common areas.
These tours can give prospective residents a comprehensive look at the
lifestyle your complex offers, making your property stand out even before the
screening process begins. They can also share these videos with other family members or potential roommates who are unable to tour onsite.
Post-Tour Follow Up:
After a tour, send a video thank you recapping any important things you learned
about the prospective resident (e.g. "It was so great to meet you and I
love that our community would put you so close to work. Who wouldn't love a
less than ten minute commute? We hope you choose our community and look forward
to welcoming you home!") and outline next steps.
SalesMail QR Code
for Closed Leasing Office: Create a
SalesMail QR code to
post on a sign or decal on the leasing office door for visitors who stop by
during closed hours to scan to watch a video introduction to your community
with a CTA button to schedule a visit during open hours.
Application Process Overview: Use
video to guide prospects through the application and screening process,
detailing the required steps, necessary documents, and what applicants can
expect. Such transparency can simplify the application process, making it more
accessible to potential residents.
Move-In Welcome Messages and
Complex Orientations: Send
personalized welcome videos to new residents, including an orientation to your
community. Cover essential information such as utility setup, community
guidelines, and how to submit maintenance requests (you can even include a CTA
button linking to your resident portal or payment system). A warm welcome can make
a big difference in resident satisfaction from the start!
SalesMail QR code
for Welcome Message: Create
a SalesMail QR code for your standard welcome or orientation video and place it
as a decal on the fridge or on a printed item left on the counter. This will enable new residents to walk into
their new home and scan to watch a warm and helpful welcome or orientation
video.
Community Updates
and Event Invitations: Keep residents engaged and informed by texting
and/or emailing video community updates and event invitations. Sending messages
via video is more engaging, memorable, and creates a sense of connection and
community.
Maintenance How-To:
Provide a series of DIY maintenance video tutorials specific to common
questions or issues in your apartment homes. How to set your thermostat, reset
a breaker, what can and cannot go down the disposal, etc. In fact, you can even
use SalesMail to generate SalesMail QR Codes you can print on stickers/decals
and apply on the fridge, near the breaker box, thermostat, etc. so that residents
can scan to watch a video with instructions and important tips related to those
items.
Gather Resident
Testimonials: Take a brief video interview with a resident to highlight
what they love about living in your community. Sharing SalesMail video
testimonials via text, email, or social media is a great way to find future
residents. Not only do they get to see the video of your resident speaking
highly of your community, but you can set up a CTA button so that interested
parties may schedule a tour, to inquire for more info, tap to call you, tap to
comment or email, and more.
SalesMail QR Code
linking to Resident Portal, Payment Portal, Etc.: Make it easy for
residents to pay or engage! Post
SalesMail QR codes in common areas (or on letters, flyers, etc.) that link to
your resident portal, payment portal, or similar resource. SalesMail QR codes can be set up to either
launch a website directly, or they can point to a SalesMail video where you can
share any important information you'd like to talk about such as what your
portal can be used for, and then add a CTA button beneath the video linking
them to the URL.
Lease Renewal
Campaigns: As leases come up for renewal, use personalized video messages
to encourage residents to renew, highlighting any updates or incentives.
Detailed Move-Out
Instructions: Create videos outlining the move-out process, emphasizing how
residents can ensure the return of their full security deposit. Providing clear
expectations for the condition of the apartment home upon departure can help
minimize disputes and maintain the property's quality for future residents. These videos can be shared via email, text,
or you can print them as a QR code added to a letter, flyer, etc.
Other use
cases for Multifamily:
Recruiting and
Talent Acquisition: Staffing and recruiting are major pain points for many
organizations. SalesMail can be used
throughout the recruiting and hiring process to promote opportunities, showcase
the organization, help build connections with potential employees, and keep the
process moving. Click here for
example use cases, custom Call To Action (CTA) buttons, and example SalesMail
videos for recruiting.