Check out the effectiveness of your custom Call To Action (CTA) buttons on your videos!

Check out the effectiveness of your custom Call To Action (CTA) buttons on your videos!

Custom CTA buttons that show up underneath your SalesMail videos are a great way to get your recipients to take action after they watch your video. Popular use cases are to share information about specials, schedule tours, share videos such as a professionally edited amenities overview, or to share move-in instructions or forms.  The SalesMail Desktop Portal (https://portal.mysalesmail.com) now includes a CTA Button Report to identify videos that contain custom Call To Action (CTA) buttons, how many times those videos were viewed, and how many times the CTA button was clicked. 

Admin and Corporate SalesMail users will see the videos with CTA buttons for their entire team and can use the report to identify and reward effective and creative use of CTA buttons, and to look for what type of button text seems to be most effective. 

Regular (not admin) SalesMail users will see their own videos with CTA buttons and can use the report to learn which button text is effective and which isn't, so they may refine their button text going forward.

Example:

To access the report log into the portal, click the Reports button on the left, and select the CTA Button Report. 

​Use the green button on the upper right to change the time frame.  It defaults to "All Time" but can be changed to past 30/60/90 days or you may enter a custom date range.  This will update the report to only show videos that were created during the time frame selected.  

There is an export button on the bottom left of the report so that you can export the data to a spreadsheet for your convenience.

Clicking the green arrow on the right hand side of any of the rows will take you to the details screen for that particular video, where you can see the entire history of engagement (opens, views, comments, reactions, clicks) with that particular video.