Let’s face it - sometimes our teams need a little extra motivation to stay on their "A" game when it comes to using video. Over and over, organizations tell us that their salespeople who embrace SalesMail are the ones who consistently achieve the strongest occupancy and sales performance. That’s because video helps them stand out, capture attention in crowded inboxes, and create memorable personal connections that text and email simply can’t match.
The stats are undeniable. Video can increase Move-In Conversion Rates by 200%. Ready to elevate engagement across your team? Here are the top ways to supercharge SalesMail usage in your organization.
The most powerful way to inspire video adoption is to use video yourself. When leaders such as CEOs, national or regional sales, marketing, or HR leaders regularly communicate using SalesMail, it signals to the entire organization that video matters. Send SalesMail messages to:
Recognize individual or community achievements
Share positive updates or quick wins or motivation/inspiration
Welcome new team members
Communicate important announcements
Celebrate holidays, birthdays, and milestones
A short, sincere video from a leader goes much further than a long email. When employees see leadership modeling the behavior, they are far more likely to adopt video themselves and to discover how powerful it can be.
Alongside leading by example, make success visible. Send shout-out videos highlighting great follow-ups, move-ins, creative videos, and memorable customer interactions. Recognition fuels momentum and helps others learn what “great video communication” looks like.
While your Client Success Specialist will support you every step of the way, having an internal champion keeps video usage consistent and culturally reinforced. This is often a sales leader or a high-performing user who already believes in the power of video. They help:
Share and interpret usage reports
Encourage their peers
Showcase effective videos
Keep SalesMail visible and top of mind
A champion makes SalesMail feel like an integrated part of your sales culture—not just a tool.
If you want to build habits quickly, start by having every salesperson record the three essential evergreen videos. These consistently deliver meaningful results across communities:
1. Intro / Inquiry Response Video
A quick introductory video after the first phone call or voicemail immediately establishes trust, puts a face to the name, and differentiates your community. This is often the moment that turns a lead into a real relationship.
2. Tour Reminder Video (reduces no-shows by up to 60%)
A brief reminder video the day before the tour helps prospects feel welcomed and prepared—and significantly increases their likelihood of showing up. This video shows them your face to give them comfort in knowing who they will be meeting with, and you can share nearby landmarks, directions, parking info, where to enter, and how excited you are to meet them soon. It sets a high-touch tone before they even walk in the door.
3. Video Tour
A short video tour helps prospects imagine themselves in your community. This is especially powerful for long-distance families and busy adult children, and it is also great to send as a follow up after a face to face tour. Why? A great video tour gets remembered, rewatched, and shared with other family members and stakeholder. Bonus: Your team gets push notifications every time the video gets views so they have instant visibility to hot leads!
These three videos are the foundation. Once your team starts seeing results, creativity naturally follows.
Some team members simply need to see what “good” looks like. Share real examples from your organization or direct them to curated sample videos. Highlight situations where video made the difference—turning a cold lead warm, reviving a stalled prospect, or generating a move-in. Have a team member share a SalesMail success story on a sales call to inspire other team members.
Views matter—and a few simple techniques dramatically increase them. Coach your team to personalize the animated preview (the first three seconds) with something that catches the eye, like smiling and waving and using one of our many SalesMail lenses. This sparks curiosity and makes the recipient far more likely to click and watch.
We regularly share new examples, inspiration, best practices, contests, and creative ideas. Encourage your team to follow SalesMail on social so they stay energized and continually sharpen their video communication skills.
Certification helps new users build confidence quickly and reinforces strong video habits.
Basic Certification gets users comfortable by having them send their first video.
Expert Certification recognizes consistent usage and strong engagement over time.
Link to the certification test is here: https://www.surveymonkey.com/r/SalesMailCertification