3.      Lead by Example Throughout Your Organization
CEOs, HR, National or Regional Sales Directors, Executive Directors, Marketing, and other leaders in your organization should lead by example and use SalesMail.  SalesMail is a great way to send out messages to the team to recognize a community or team member for exceptional work/accomplishments, to send brief news updates to the organization, to share news with family members, to send out a quick motivational message, or even to share holiday/birthday/get well messages.  Not only will your leaders and their recipients benefit from their use of SalesMail as a communication medium, when employees see leaders using SalesMail, they are more likely to try it themselves and to get creative with how they use it.  

4.      Re-Energize With a Contest 
By nature, most salespeople are competitive and love a good contest!  Re-energize your team with a contest that is easy to run and measure.  One example is to enter all users who record at least 8 videos during a month long contest period into a drawing for a prize.  We find that money always talks, but prizes of PTO, extended lunch, or even a pizza party for the winning community can be an effective motivator. Tailor your contest structure and prize based on your organization's culture.  We also recommend making sure your team knows the best use cases to focus on when recording their videos, which brings us to our next tip - share SalesMail Examples and Testimonials.

5.     Share SalesMail Examples and Testimonials
 For users who need some ideas on what to record, we suggest these 3 easy points to incorporate SalesMail that can lead users to their ‘Aha!’ moment (some groups mandate/strongly suggest these touchpoints);

SalesMail users who regularly record and send videos see results.  Check out what they have to say for a dose of inspiration here! 

Need more inspiration?  Have your users check out the example videos here. 

6.     Make Sure Users are Trained and Comfortable Recording SalesMail Videos  

      Your enterprise SalesMail contract includes unlimited users and unlimited training.  If your organization experiences staff turnover, we are eager to set up and train your new employees.  Don’t forget to keep your Client Success Specialist in the loop on new hires and make sure we are up to date today with your list of staff members who need access to SalesMail. 

If some team members are hesitating to use SalesMail, it's possible that they might be self-conscious about how they look or sound on video.  For many people, it just takes a little practice and repetition to get more comfortable.  One strategy that has worked for successful organizations is to require the Sales and Marketing folks to send a SalesMail version of their weekly sales report to their Sales leader. Getting some experience with internal videos can make public facing content much easier. 

Aside from getting comfortable through practice/repetition, it helps to look and feel good when recording videos.  In fact, we built a Beauty Filter option into the SalesMail app (available on iPhone, coming soon on Android) which provides a nice smoothing effect to the video for a more polished look!  It is also helpful to optimize one's appearance by recording in good, front-facing lighting.  One of our favorite tools is a ring light (look on Amazon or elsewhere online), which provides excellent lighting and stabilizes the phone during recording.    

 

      The people receiving and watching the videos we send aren't nearly as critical as we tend to be of ourselves.   Ultimately we have to try not to focus too much on ourselves and our own nerves/looks/etc., and instead focus on the person we are sending the message to.  Remind the team that the person receiving the video needs their help in some way, and to focus on that person's needs and building a relationship with them.  In the end, people are delighted to receive SalesMail videos and once you get over any initial jitters, you can achieve amazing results through personalized, branded video!

7.      Get VIEWS

       When SalesMail videos are sent, it is imperative that those videos get VIEWS and that the content is engaging.  For example, if the recipient's name is included on a dry erase or other type of board in the animated preview (first 3 seconds of the video), it is extremely hard for the recipient to resist clicking to watch the video and find out what was recorded for them!  Make sure your users check out the effective and helpful tips here to Get NOTICED and Increase Your Views!

8.     Have Users Follow SalesMail on Social

We post tips, tricks, contests, and inspiration on our SalesMail social media channels.  Encourage your users to follow SalesMail so they benefit from the inspiration we regularly share on our channels. 

9.      Encourage Users to Get SalesMail Certified

We have a SalesMail certification program for both beginners and experts to verify skills and encourage regular SalesMail usage.  Basic SalesMail Certification is available to all new users who pass a very brief quiz after training and send their first SalesMail video to us.  This helps them get over the hump of recording that first video.  We later recognize users with the advanced SalesMail Expert certification when they are recording regularly and get an average of at least 10 views per month for three months. 

Link to the certification test is here: https://www.surveymonkey.com/r/SalesMailCertification

10.  Use the SalesMail Help Center

SalesMail users have 24/7 access to the SalesMail Help Center which has tips, tricks, ideas, help articles, etc.