Make your mailers and newsletters "talk": Add a SalesMail video QR code!

Make your mailers and newsletters "talk": Add a SalesMail video QR code!

In an era where digital engagement is becoming increasingly vital, integrating technology into traditional communication methods can significantly enhance their impact. One such innovation is the inclusion of SalesMail video QR codes in mailers or newsletters. For senior living communities, adding a video QR code to talk about monthly specials,  invite prospects to an event, or introduce team members and the community can be a game-changer. Here’s why a mailer (or other print material) with a video QR code captures more attention than one without it, as well as instructions on how to add SalesMail video QR codes to print materials at your community/communities.

1. Engaging and Interactive Content

Traditional mailers and newsletters are limited to text and static images, which may not always capture the recipient's full attention. By adding a video QR code, you transform a passive reading experience into an interactive one. Videos are inherently more engaging, allowing you to showcase your community in a dynamic and visually appealing way. The movement, sound, and storytelling potential of videos can convey your message more compellingly than text alone.

2. Personalized Messaging

Videos allow for a more personalized touch. You can feature messages from staff members, testimonials from residents, or virtual tours of the community. This personal connection can resonate more deeply with prospective residents and their families, creating a sense of familiarity and trust. A video QR code on a mailer makes it easy for recipients to access this personalized content, which can significantly enhance their connection to your community.  Plus, when they view a SalesMail video they can very easily tap to call the community or tap a custom call to action (CTA) button you set up on your video.

3. Ease of Access

QR codes offer a simple and convenient way for recipients to access additional content. With a quick scan using their smartphones, they can be directed to a video without needing to type in a URL or navigate through a website. This ease of access can increase the likelihood that they will engage with the content.

4. Capturing Attention

A mailer with a video QR code stands out in a stack of regular mail. The presence of a QR code itself can pique curiosity, prompting recipients to see what additional content it unlocks. The novelty and interactive nature of scanning a QR code can capture attention and encourage engagement far more effectively than a traditional mailer.

5. Enhanced Communication of Specials

Explaining monthly specials through video can be much more effective than through text alone. A visual and auditory presentation can make the specials more appealing and easier to understand, thus driving higher interest and participation.  A bonus to using SalesMail video QR codes is that they are dynamic, meaning you can update the video at any point in the future without reprinting the code.  That means that if someone receives your mailer and lets it sit on their desk for a really long time, that QR code will point to your most up-to-date video even if they scan it weeks or months later!

6. Measurable Engagement

SalesMail video QR codes provide measurable data. You can track how many people scanned the QR code and whether they took any further actions, such as sending a comment or clicking a CTA button to sign up for a tour or request more information. This data can provide valuable insights into what aspects of your mailers are most effective and how you can improve future communications.

8. Building Trust and Transparency

Videos can help build trust and transparency by giving prospective residents and their families a real sense of what life is like at your community. Seeing happy residents, caring staff, and well-maintained facilities can reassure them of the quality of your services. This visual confirmation can be more persuasive than written descriptions alone.


Incorporating a video QR code into your community mailers or newsletters is a strategic move that can significantly enhance engagement and communication. By providing an interactive and easily accessible way to showcase your monthly specials, you can capture more attention and foster a deeper connection with your audience. This innovative approach not only makes your mailers stand out but also effectively conveys the vibrant and welcoming environment of your community.

How to add a SalesMail video QR code to your mailers or other print materials:

1.  First, record a SalesMail video.  Here are a few ideas:

  1. Record a video of staff and/or residents inviting the recipient to to an event or to tour.
  2. Record a video describing your current or upcoming specials.
  3. Record a video highlighting a special amenity or describing why residents love the community.
  4. Have fun and be creative!  There are endless possibilities to the content you can use to bring your print materials to life.

2. Now it is time to create your QR code.

  1. Log into the SalesMail Desktop Portal ( using the same login you use for your SalesMail mobile app.  
  2. Click the QR Pro link on the left. 
  3. Click the plus sign to create a new QR code.
  4. Give it a name like "Lakewood Community Mailer" and hit next.
  5. Click the checkmark to the right of the video you want to use and then hit next. 
  6. Click 'Save and Download' (or use the design elements to modify your code first).
  7. Click the .PNG button (or select another file type you'd like to use)

3.  It is time to print

  1. Your QR code was saved to your Downloads folder.  You can  incorporate the code graphic into the design of your mailer or print items.  We suggest always including a text call to action to entice readers to scan the code. 
  2. Hint: Always test scan your QR code to make sure it works before you print!

If you need assistance, please reach out to your Client Success Specialist or email us at

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